Sridhar Ramaswamy is a Venture Partner at Greylock Partners and former Senior VP of Ads and Commerce at Google. He and a panel of Google product managers explained the new features being added to Google Ads.
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads; get the most bang for your buck with these new tools and features.
HOW TO: Use top Google Marketing Platform features to grow your business
1 billion hours of video are watched on YouTube each day. Capture this audience with action buttons in other videos and your own video ads. Let machine learning take care of the timing.
Create a TrueView campaign on YouTube through Google Ads →
Provide Google with 15 headlines and 4 description lines and the AI will try different combinations until it finds the most effective ad.
Spend the extra time creating new ideas and content →
Google can create ads for specific products pulled directly from your live inventory.
The AI is programmed to create ads that follow Google’s vision in advertising: valuable, transparent and trustworthy →