The Best New Features in Google Adwords

Sridhar Ramaswamy is a Venture Partner at Greylock Partners and former Senior VP of Ads and Commerce at Google. He and a panel of Google product managers explained the new features being added to Google Ads.

Businesses make an average of $2 in revenue for every $1 they spend on Google Ads; get the most bang for your buck with these new tools and features.

HOW TO: Use top Google Marketing Platform features to grow your business

80% of Americans are shopping in any given 48-hour period. AI presents your ad at just the right moment, offering your product to searchers in your neighborhood.

 

Get started with local search campaigns →

Smart Campaigns 

Learn more with free training for local business owners →

Grow With Google 

1 billion hours of video are watched on YouTube each day. Capture this audience with action buttons in other videos and your own video ads. Let machine learning take care of the timing.

Create a TrueView campaign on YouTube through Google Ads →

YouTube TrueView

Provide Google with 15 headlines and 4 description lines and the AI will try different combinations until it finds the most effective ad.

Spend the extra time creating new ideas and content →

Responsive Search Ads

Google can create ads for specific products pulled directly from your live inventory.

The AI is programmed to create ads that follow Google’s vision in advertising: valuable, transparent and trustworthy →

Automated Feeds

All of your Google campaigns, plus all of your 3rd-party data, can be pooled here.

Google has over 23 partnerships to help with specific data gathering and analysis →

Integration Center

50% of your mobile customers won’t wait more than 3 seconds for your page to load — an AMP can bring loading speed down to 1 second.

Start building or convert your current site →

AMP

*Tools outlined in Orange were mentioned by the presenter.
*Tools outlined in Blue are Successly recommended (not sponsored).
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