• Credentials: MBA; Marketo Certified Solutions Architect, Marketo Champion, Revvie Finalist
• Expertise: Marketing automation, marketing strategy and digital lead acquisition and development
• Strengths: Maximizing existing resources and streamlining processes; bringing structure and new solutions to abstract problems
I combine 10 years of strategic marketing and technology experience with an innate ability to identify and design process improvements and create systems that deliver revenue results. My goal is to create value – not complexity – every time. I achieve this with a holistic view of business processes, organizational factors, data, and the end customer experience, and then leverage technology to drive revenue. These solutions streamline marketing operations and facilitate alignment in terms of process, technology, and metrics with cross-functional stakeholders. Having seen hundreds of campaigns, I know what works and what doesn’t from both technical and business standpoints. This experience allows me to deliver high-impact marketing automation, whether a full Marketo implementation or an audit and overhaul of an existing system.