Monique Hayward

The Problem:

As Marketers, we spend most of our time positioning, messaging and branding for our companies, but we rarely spend time marketing ourselves.

The Solution:

Focus on your personal brand by asking what makes you different and crafting your purposeful story. Also, check out Tell to Win by Peter Guber.

Interesting Points:

  • Here are the eight-story frameworks that Monique discusses:
    • Love Story
    • Superhero
    • Overcoming Obstacles
    • Success Story
    • Immigrant Story
    • Transformation
    • Community Service
    • Road to Redemption
  • Marketing yourself is super important, but at the end of the day, you must have a strong competency foundation.

SuccesslyLearn-010MoniqueHayward from on Vimeo.

*Tools outlined in Orange were mentioned by the presenter.
*Tools outlined in Blue are Successly recommended (not sponsored).