As Marketers, we spend most of our time positioning, messaging and branding for our companies, but we rarely spend time marketing ourselves.
Focus on your personal brand by asking what makes you different and crafting your purposeful story. Also, check out Tell to Win by Peter Guber.
- Here are the eight-story frameworks that Monique discusses:
- Love Story
- Overcoming Obstacles
- Success Story
- Immigrant Story
- Community Service
- Road to Redemption
- Marketing yourself is super important, but at the end of the day, you must have a strong competency foundation.