Marilyn Cox – Second City’s VP of Marketing and CRM

 Interview Topics:

Marilyn Cox, VP of Marketing is leading The Second City’s push into B2B. Most of you are probably aware of their world-class comedy shows and incredible actors they have launched. Recently they created a B2B offering, The Second City Works, to take their insights around improvisation to help companies grow. Marilyn describes how she leverages The Second City’s B2C data to grow their B2B expansion.

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