Katherine Barrios – CMO at Xeneta

Interview Topics:

We continue to see how Marketing & Customer Success are working together. Katherine Barrios, CMO at Xeneta, discusses her journey of creating a CS function under Marketing.

She explains the following:

  • Why CS should be under Marketing
  • How Marketing can learn from CS
  • How Customer Advocacy can help bridge the gap

No time for video?

Here is the link to our iTunes podcast.

Successly Live  https://www.successly.io/live

SoundCloud  https://soundcloud.com/successlylive/tracks

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