We continue to see how Marketing & Customer Success are working together. Katherine Barrios, CMO at Xeneta, discusses her journey of creating a CS function under Marketing.
She explains the following:
- Why CS should be under Marketing
- How Marketing can learn from CS
- How Customer Advocacy can help bridge the gap
No time for video?
Here is the link to our iTunes podcast.
Successly Live https://www.successly.io/live