Ellie Mirman is the CMO at Crayon; her previous experience is as a leader in Hubspot’s marketing team and as VP of Marketing at Toast.

Marketers spend way more time monitoring themselves than their competitors. Online transparency gives you the opportunity to see your competition’s inner workings — seize it.

HOW TO: Use your competitors’ published content to get ahead of them

Which arenas are most competitive? Experiment with taking over the untapped or underserved markets.

Competitive Intel Graph

Get notifications of competitor activity and engagement, plus comparison reports →

BuzzsumoAnalyze your content

What are their customers complaining about? Can you offer a solution to them first?

Monitor all the top review sites in one place →

BrightlocalBuild a brilliant business with a 5-star reputation

Do they want an SEO manager? Then they’re expanding efforts in that area. Hiring other experts in certain fields? Great, they just told you their strategy.


Employee reviews can also give you the real inside scoop→

GlassdoorSearch company reviews and ratings


Find the top job posting sites in your industry →

Industry Job Sites

Pass along critical information so your teams can adjust their strategies appropriately.

Brainstorm and design multiple campaigns to prepare for every potential scenario by your competitors→

Zoho Projects on Slackonline project management app
*Tools outlined in Orange were mentioned by the presenter.
*Tools outlined in Blue are Successly recommended (not sponsored).