Unraveling the Facebook Algorithm
The Problem:How do I prepare for Facebook’s new changes? What can I be doing now to drive engagement?
The Solution:Focus on video & user experience; Facebook Live, direct uploads, Facebook Watch, Groups and brand partnerships.
Interesting Stories/ Points:
- Wired’s direct upload videos performed 3x better than linked posts in engagement and 2x better than photos
- 90% of what will make your videos do well, is still the actual content
- Square videos perform 2x better than wide angle
- When Facebook launches a new feature, they give a bump in engagement to anyone using it
- A rising tide floats all ships- the more engagement you receive on shared posts, the more your posts will increase as well.
- Less than 10% of your audience will see any one post, so recirculation is always something to consider