Geno Prussakov has been an affiliate marketer since 2002. He’s a LinkedIn Learning video instructor on affiliate marketing and also the founder and CEO of AM Navigator, a leading affiliate management agency.
78% of CMO’s say affiliate marketing is their least-understood technique — don’t view it as a standalone marketing channel, instead use it as a tool to supplement all other channels.
HOW TO: Get the most out of affiliate marketing and boost your bottom line
Many advertisers let affiliates “test-drive” their products; personally using a product gives you a first-hand understanding of how it works and how to best market it.
Make a professional video showing off the new product →
Or boost exposure with quick videos that you can edit and share to IG on the fly →
SmartBargains.com got a 66.5% increase in conversions, a 44% revenue boost, and a 132% difference in new customers, all from co-branding.
Partner with related companies to mutually boost sales for both your products →
Hold onto commissions you’d otherwise lose when customers call the merchant directly. 70% of mobile users phone directly from search results without ever visiting the merchant’s site or clicking your affiliate link.
If your current network doesn’t have a pay-per-call program, start here →
New to pay-per-call? Here’s how it works →
They know their target demographic best. Advertisers may also offer you content, but use it as inspiration rather than republishing it word-for-word — remember, Google hates duplicates.
See if your content is already published somewhere else →
If your primary advertiser is selling fishing tackle, join a program that sells bait! Not sure what works best together? Look at Amazon’s also bought/similar products.
Find merchants and products that complement each other →
If you use WooCommerce, this plugin makes cross-promotion easy →
Talk to competitors about embedding an affiliate link in retargeting ads. That way, when users abandon your site but go on to purchase from an advertiser’s competitor, you still get the commission.
Try retargeting them on a different platform →
For more affiliate marketing tips, see Geno’s blog post: 5 Practical Ways To Turbocharge Your Affiliate Marketing