7 Tactics to Create a Top-Performing Content Plan

Andy Crestodina is the co-founder and CMO of Orbit Media Studios, helping businesses develop their digital marketing plans for nearly 18 years.

According to Andy, only .03% of blog visitors become customers — but that’s ok! Blog readers are usually only seeking information, but you can use that traffic to build site authority.

HOW TO: Beat 99% of the content programs you’re competing with

Marketers that document their mission statement are 3X more likely to meet their goals, yet only 28% of brands do it!

Follow this template to word your mission statement like a CTA →

Mission Statement Template

Only 15% of B2Bs have an ongoing influencer marketing program. Simply ask them for a quote, feature them as an expert, or conduct a deep-dive interview with them.

Find popular influencers related to your brand and invite them to collaborate →

FollowerwonkFind, Analyze, and Optimize for Social Growth

Only 65% of bloggers are writing guest posts, yet editors are still swarmed with proposals. Put time and effort into writing the article. If it’s a strong, ready-to-go piece, then the choice is easy.

Use the competitor research function to reverse engineer what types of articles they want →

Buzzsumo Competitor Research

Only 45% of companies use this strategy. Write observational pieces covering something from a different angle, aggregation pieces compiling data, or conduct and publish a survey answering an unanswered question.

See the top questions people are asking →



QuoraShare knowledge and better understand the world



Or scrape popular keywords and Google autocompletes for ideas →

Keyword ToolFind Great Keywords Using Google Autocomplete

Not only will it be useful content for your site, but the sales team will also have resources to forward to clients.

This help center program lets you log, organize, and track customer issues →

Hubspot Help DeskCustomer Service Software That Turns Customers Into Promoters

Be sure to link it to the original to keep building backlinks.

Keep this visual formatting in mind as you’re vying to stand out →

The Laws of Visual Hierarchy

Integrate all of these into linkable content and you will be doing better than 99% of marketers.

Read through this calendar example, then follow the link to fill-in your own →

Make your own

Quarterly Content Planner

*Tools outlined in Orange were mentioned by the presenter.
*Tools outlined in Blue are Successly recommended (not sponsored).