Tyrona Heath is the global lead of market development at LinkedIn Marketing Solutions and has worked for over 10 years in media solutions with companies like Google and IBM.
Only 3% of cold calls lead to conversions; incorporate these cutting-edge tools that will get you up to speed.
HOW TO: Optimize your LinkedIn to close more deals.
The website tag gathers data on visitors, spots patterns and fetches professional traits from LinkedIn to paint a picture of your key audiences.
Combine the data you collect with the information that visitors publish →
If you have a relationship with someone and they go to a new company, maybe you can make the sale again.
Sales Navigator’s Deals keeps track of key stakeholders and updates your CRM immediately →
Decision makers accept invitations to connect 51% of the time when they have a common connection with you.
Find popular content that your company posts and share it to make more connections →
Are you more likely to open a message in your cluttered inbox, or a direct message from a contact on LinkedIn?
Send messages to people who aren’t contacts→
You can even see who people forward your presentations to and add them to your circle of buyers and contact list.
The days of 5 attachments are over →