One of Search Engine Journal’s 50 Incredible Women in Marketing and a self-identified content marketing unicorn, Brittany Berger has almost a decade of experience leading content marketing teams.
Most marketers overwhelm themselves by trying to constantly create new content which feels increasingly stale, all while sitting on a goldmine of material that is slowly wasting away.
How To: Succeed at content marketing without creating anything new
The stars of the TV show Friends each still receive $20 million annually just from daily reruns on various networks, despite the show ending almost 15 years ago.
Get your content published & shared by top media brands→
Arrested Development redid their entire Season 4 using existing footage to spark audience interest before launching Season 5.
Identify your best content based on how your audience reads the article (scroll speed, time, etc.) →
The movie Clueless spun off into a series of 21 books to capitalize on the cult sensation.
Get your blog posts transformed into a video script →
Repackage content from across your different media sources — an SEO article from your site, an SEO video from Youtube…
Here’s a list of well designed emails to use for inspiration. HTML source code is also included →
Brittany sees countless marketers get excited about the idea of remixing, but ultimately remain slaves of endless content creation.
Create a super simple weekly reminder in Chrome→